Chasing Sales

Plus my latest APP-Session

In 2012, JCPenney’s newly minted CEO, Ron Johnson, said he wanted to do away with discounts or coupons and just reduce the costs of the items to an “everyday low price.” The problem was that shoppers LIKE feeling like they are getting a discount and sales decreased by 25%.

I’ve referenced it a number of times, but in the book The Kingdom of Prep, Maggi…